Alexander R. Kennedy

Executive Vice President

Alex joined Conrad Direct fresh out of college in 1996. With degrees in history and political science, he was ready for an academic pursuit. Well, that was over 25 years ago.

Alex's journey began in Conrad's List Brokerage division, learning the ropes on both consumer and non-profit client accounts. This early experience stimulated Alex's lifelong passion for all aspects of direct response marketing.

Today, alongside co-president Sharon Traina, Alex leads the consumer, for-profit direct response agency division at Conrad Direct. His specialties include: direct response growth strategy, creative development, production management, and data optimization. He brings a unique perspective and vast experience across consumer markets including: nutritional supplements, fitness, financial, catalog, publishing and many others.

Alex lives in Bergen County, NJ with his wife and three kids.