Sharon Traina

Co-President

Sharon went from reading Dr. Seuss to direct mail! Direct marketing has always been in her blood, learning at an early age from her mother who was in the B2B marketing world.  After a brief stint as a veterinarian technician while going to college, she got her foot in the door in the list industry and then shortly after joined Conrad Direct in 1991, and never left!

Her passion for direct marketing drove her to create a direct response agency division within Conrad Direct to enhance the list side of the business as an expanded suite of services for consumer, for-profit clients in 1996.  She leads the consumer, for profit agency division alongside executive vice president Alex Kennedy.

She loves a challenge, solving problems and is widely known as a straight shooter. Her biggest satisfaction is seeing client's response rates go up and their costs go down.

Sharon lives in Bergen County, NJ with her husband, kids and too many dogs to count!